I have only been on the buying end of the e-commerce activity. But I would have to say that taking the bitcoin worked out for that fittycent fellow. I would want to be able to have the easiest to navigate and easiest to make a purchase website.
I tried to buy some tall folding chairs from the heb grocery store(local chain) website. They are the only place i was able to find these particular chairs(tall and folding for volleyball tournaments we attend regularly). I had a code for free shipping. I at first couldn't figure out how to get the chairs into the "cart" . Many would give up but I kept at it, strike one. Then when I finally got them into the cart I tried to use the code for the free shipping but it wouldn't work, strike two. So I sent off an email to them and never heard back, strike three. I still don't have any chairs and I'm pissed off at them and their website and that is my story. This is where eBay and amazon shine. They make it easy to use, buy and receive the product. And then if there is any problems, they have you send it back or send you another one if it doesn't arrive. At that point it becomes a juggernaut because people have confidence even if it costs more. And they have this site in the "favorites" and return for more. It is how Jeff bezos, much like Sam Walton before him built the empire.
That said, I reiterate. Make it easy to use and take good care of the customer and you should do well. Mr Kirban does a good business and isn't the best price, or at least that is hoe it looks to me. And that "other place" in n Carolina that burned the guys car down and didn't take care of it and has a website that is "iffy" at best and has a string of service issues. I've read em and it steered me away. Though kirabn has gotten my money more than once.
Do they have a list of websites that use their template. I'd be happy to hit a few and give my review.